CALEB BROWN | Co-Founder & Partner


Caleb is a CERTIFIED FINANCIAL PLANNER™ certificant, Kolbe CertifiedTM Consultant, and original creator of the FPA Career Day program, which began with the Dallas/ Ft. Worth chapter and subsequently, has been implemented by other FPA chapters across the nation. Throughout Brown’s career, he has mentored, hired, managed, and coached many career changers and college students seeking internships and full time positions in financial planning as well as the firm owners who hire them.  Brown is a frequent speaker on career development topics pertaining to the hiring and successful integration of new planners into financial planning firms. He has been featured in Investment News, Dow Jones, NAPFA Advisor, Financial Planning, Financial Advisor, Virtual Office News, FPA Solutions, and the Journal of Financial Planning regarding his efforts to create a career path for up and coming planners. He is also an Adjunct Faculty member for the University of Georgia's Financial Planning Program.

He has been named the Next Generation Influencer by Financial Planning magazine, one of the top 25 most influential people in the industry by Investment Advisor, and Investment News 40 under 40. He is a member of NAPFA and FPA and completed three years of service on the FPA NexGen leadership committee. He is a graduate of the Texas Tech Personal Financial Planning Program and spent over five years in an RIA firm in North Texas helping a sole practitioner transition the firm to an ensemble model.


Michael E. Kitces | Co-Founder & Partner


Michael is a Partner and the Director of Research for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $1 billion of client assets. In addition, he is the publisher of the e-newsletter The Kitces Report and the blog Nerd’s Eye View through his website, dedicated to advancing knowledge in financial planning.

Beyond his website, Michael is an active writer and editor across the industry and has been featured in publications including Financial Planning, the Journal of Financial Planning, Journal of Retirement Planning, Practical Tax Strategies, and Leimberg Information Services, as well as The Wall Street Journal, BusinessWeek, CNBC PowerLunch, NBC Nightly News, and more. Also, Michael is a co-author with John Olsen of “The Annuity Advisor”, the first balanced and objective book on annuities written for attorneys, accountants, and financial planners, and is a co-author of “Tools & Techniques of Retirement Income Planning” with Steve Leimberg and others.


Adrianna Mentis, MSHR, CPM | Operations Manager

Adrianna is a certified Senior Human Resource Professional and has worked in both the nonprofit and Corporate America sectors for more than 10 years. She is skilled at building and maintaining quality alliances and partnerships. Adrianna earned a B.S. in Human Resource Management and M.S. in Human Resource Management/Organizational Development.  She ensures effectiveness by providing strategic, operational and ethical support that is consistent with the mission, values, policies and contractual obligations of the firm. Adrianna is the mother of two wonderful daughters whom she enjoys spending every free moment with. Her hobbies include: traveling, reading, shopping, watching sports and diversifying her food portfolio. Adrianna has a deeply rooted passion for helping others and frequently volunteers with several local non-profit organizations in the Greater Metro Atlanta area.

Jesse Lineberry, CFP® Account Executive

Jesse is a CERTIFIED FINANCIAL PLANNER™ certificant with a B.S. in Applied Economic Management from Virginia Tech. He spent 4 years working as an Associate Financial Advisor in Virginia and North Carolina. Jesse is also a part-time instructor of personal finance at Virginia Tech. He has a passion for educating, encouraging, and facilitating desirable outcomes among his peers.

Jayla Blakemore, Account Executive

Jayla Blakemore is an Alumna of The University of Georgia where she got her B.S. in Financial Planning. She is an active member of her community and is passionate about education in all aspects with a special focus on financial education and literacy. She currently serves on the Educational Development and Economic Development Committees within Delta Sigma Theta Sorority, Inc and is continuously working to bring essential education to under-served communities.

Alexandra "Ali" Staton, Candidate Specialist

Ali Staton is an Alumna of The University of Georgia where she obtained her B.S. in Special Education and Valdosta State University where she obtained her Masters of Education in Curriculum and Instruction. Ali spent 8 years working in education both in teaching and in administration.  She is wife to Cecil Staton whom she enjoys traveling with and cheering on the Georgia Bulldogs. Ali currently resides in the classic city of Athens, GA.