For many firm owners, hiring a new financial planner feels harder than ever. The common explanation is that there simply “aren’t enough candidates.” But in many cases, the issue is not supply, as there are many candidates trying to enter the profession as the number of CFP educational programs continues to rise, plus many more candidates in play that are seeking to leave PE-backed firms. Instead, the hard reality is that sometimes the issue is simply that there aren't many out there who want ...












